Klantroef Growth Tools — Revenue & Unit Economics

Customer Lifetime Value Calculator

Estimate the total value of a customer relationship.

Your inputs

Average revenue per purchase₹Purchase frequency (per year)Customer lifespan (years)Gross margin%

Fill in every input on the left and your result will appear here instantly.

What it calculates

Customer Lifetime Value (LTV) estimates the total gross profit a customer generates over their entire relationship with your business.

Formula & methodology

LTV = Average Revenue × Purchase Frequency × Lifespan × Gross Margin

Example

₹2,000 average revenue × 4 purchases/year × 3 years × 60% margin gives an LTV of ₹14,400.

The single most important ratio in growth economics.

Months required to recover your acquisition cost.

The minimum return on ad spend required to break even.

Klantroef turns these metrics into a bespoke growth system — strategy, campaigns and reporting included.