Klantroef Growth Tools — Revenue & Unit Economics

Break-Even ROAS Calculator

The minimum return on ad spend required to break even.

Your inputs

Average order value₹Gross margin%Variable costs per order₹Shipping, packaging, fees…

Fill in every input on the left and your result will appear here instantly.

What it calculates

Know the exact ROAS where a campaign stops losing money — before you spend. Anything above it is profit, anything below is loss.

Formula & methodology

Break-Even ROAS = 1 ÷ Contribution Margin, where Contribution Margin = (AOV × Gross Margin − Variable Costs) ÷ AOV

Example

At 60% margin and ₹150 variable costs on a ₹1,000 order, break-even ROAS is 2.22.

Estimate the total value of a customer relationship.

The single most important ratio in growth economics.

Months required to recover your acquisition cost.

Klantroef turns these metrics into a bespoke growth system — strategy, campaigns and reporting included.