Klantroef Growth Tools — Advanced Growth Diagnostics

A3R3 Growth Score

A diagnostic based on the Klantroef A3R3 growth framework.

Awareness

Our target audience clearly knows our brand exists.

We consistently reach new potential customers every month.

Our brand message is distinct and easy to remember.

Acquisition

We know our customer acquisition cost by channel.

More than one acquisition channel reliably performs for us.

We can increase spend and predict the customers it brings.

Activation

New users reach their first moment of value quickly.

We measure activation, not just sign-ups or leads.

Our onboarding is tested and improving quarter over quarter.

Revenue

We know our LTV, margins and CAC payback period.

Our pricing is tested against willingness to pay.

Revenue per customer is growing over time.

Retention

We measure churn and understand its root causes.

Customers return without paid re-acquisition.

Each new cohort retains better than the last.

0 of 15 answered

Answer every statement to reveal your score across the five A3R3 areas.

What it calculates

The A3R3 diagnostic evaluates your business across the five pillars of the Klantroef growth framework — Awareness, Acquisition, Activation, Revenue and Retention — and scores each area out of 100, identifying your strongest and weakest growth levers.

Formula & methodology

Each area score = average of its diagnostic answers, normalised to 100.

Example

A business might score Awareness 72, Acquisition 48, Activation 64, Revenue 57, Retention 41 — pointing clearly at retention as the priority.